In this episode of the What About The Music? podcast, host Beto Azout sits down with Jane Cronk, Executive Creative Director at BBH USA, to talk about the role music plays in creating unforgettable advertising. Jane shares insights from her work across creative production, music supervision, and sound design, including the making of a Schick campaign and what it takes to collaborate with editors, composers, and clients to bring bold creative ideas to life. The conversation also explores how music can shape brand memory, why custom scoring can create deeper emotional impact, and how to sell a brave music choice when clients are unsure. Jane also discusses her experience working with Max Richter on a Super Bowl spot, the importance of giving creative partners room to experiment, and practical advice for reviewing music in an edit. sostereo.com